July 26, 2011

New! Improved! (and Very Old) (via A blog about the art and the science of marketing research.)

Posted in Uncategorized tagged , , , , , , at 10:39 pm by lemaclellan


New! Improved! (and Very Old) Interesting little article from the WSJ about the throwback trend in consumer packaged goods. While the trend itself isn't all that remarkable, I found the "Chip Flashback" sidebar amusing. Here's a simple recipe for creating a throwback package: Colors: The brown, orange and yellow palette is 'very time stamped' to the 1960s. Limitations in printing techniques also meant that only a few colors could be used. Letter Blocks: Often used by TV shows … Read More

via A blog about the art and the science of marketing research.

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